Asian Land Strategies Corporation

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Project Status

Completed 2012

About Project

Asian Land Strategies Corporation is one of the biggest real estates in Bulacan, Philippines. ALSC decided to change their old website to a more useful and easy to navigate.

When I studied their old website, I noticed that their logo is not strong enough. So I suggested to have a re-brand. I only created one logo study, showed them how I did it, and they already approved the new logo design. I quickly created their corporate identity and then started developing their new website.

The main purpose of the website is to showcase their subdivisions and house models. But I wanted to go to the next level and make the website useful by adding features like pagination, filtering of house models, computation, career application form, and many more.

Since the contents are dynamic and would need to be changed, we also made a customized Content Management System for them to easily add texts, images, subdivisions, house models and edit their computation that are all stored in their database.

Front-end: Mizel delos Santos
Back-end: Arvin Alejandro

Tools / Discipline

  • Photoshop
  • Logo Redesign
  • Branding
  • Dreamweaver
  • HTML
  • CSS
  • PHP
  • Javascript
  • JQuery
  • CodeIgniter
  • MySQL
  • Content Management System
  • Automated Computation

© Using images and graphic materials from this web site is not allowed without explicit permission from DLSMIZEL.

Logo Re-design

Logo Variations

Clear Zone


3rd Party Backgrounds

Incorrect Use of The Logo

Color Palette


Corporate Stationary

Staff Uniforms

Corporate Folder and Notebook

Cap, Jacket, and Umbrella

Other Applications

Signages and Vehicles

After finishing their brand identity, I started designing their website.

Home page

Project / Subdivision page

House Model page

Careers page

Contact page

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